Looking after Freya

All Freya lingerie is designed to look after you, we just ask that you give it a little TLC in return. Keeping your undies as perfect as the day you bought them requires a bit more than chucking them in the washing machine. Here are a few hints…

Hand wash only. Sorry girls, but it makes a difference. Elastene is one of the key ingredients of your bra’s fabric - it makes sure there’s plenty of firm support – but it will degrade quicker in a washing machine. And that’s not the only reason to keep it hand-washed. Our delicate laces and embroideries will also last longer, while hooks, eyes and underwires can also damage washing machines.

Don’t tangle with tumble drying. It damages elastene, it abuses the embroidery, the underwires can interfere with the machine…all the reasons mentioned above, basically.

Ditch the dry cleaning. This too can play havoc with your elastene.

Bin the bleach. It’s bad news. As well damaging delicate fabrics, bleach can affect those bold, fresh colours that make your Freya so much fun.

Put the iron down. Who has time to iron their undies? But in case you’re tempted, don’t. The embroideries and lace just can’t handle it.

Take your time. Sure, it takes effort to lovingly hand-wash your Freya lingerie, but the way you look and feel once you slip it on makes it all worth it.